WHY CRC INC?

WE ARE AN AWARD-WINNING AGENCY THAT BUILDS BRANDS AND IDENTIFIES NEWSWORTHY WAYS FOR OUR CLIENTS TO EXCEED THEIR GOALS. WE COMBINE A DYNAMIC RANGE OF EXPERTISE, DEEP AND MEANINGFUL CONNECTIONS with STRATEGIC ideas and storytelling techniques TO CAPTIVATE AUDIENCES. WE HELP COMPANIES RAISE BRAND AWARENESS and Grow their business BY MOVING THE NEEDLE with measurable results.

dsc_8708_35173507080_o temp.jpg

CRC is founded on the belief that heart and passion has to come through in everything we do. We are a close-knit team of industry experts with a holistic view on the marketplace. After two decades in PR and marketing on the corporate and agency sides, we realized that a stronger, more personalized focus is more effective than a corporate conglomerate.

We are collaborative to the core – we like to work with you, not just for you – to create open communication. Our culture is collaborative, fun loving, and hard working. At CRC we do what we love and we love what we do. From staying ahead on the latest news and tech, to planning Idea Trips, Innovation Festivals, and workshops with Industry Experts, because as much as the business and digital landscape changes, we still get excited when we see our work in the press.

 
Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.
— Richard Branson

CREATE  CONNECT  COMMUNICATE

Our C3 formula starts with content strategy which is the premise for everything we do to ensure our partners are heard clearly and consistently. Our storytelling techniques drive brand awareness. We are seasoned PR and digital specialists with backgrounds in TV, magazines, .coms, media buying, digital advertising and fortune 500 companies and global agencies. We are a strategic communications partner who knows that ROI and ROE is a product of true collaboration and integration, while delivering bold creative solutions and pragmatic implementation. 

dsc_8776_35392184762_o temp.jpg
dsc_8465_35392183272_o temp.jpg

We CREATE content with spot on strategies that deliver results to help our partners reach their goals, bringing the combination of the high quality and expertise of a big firm with a seasoned team of digital media and marketing communications specialists.

We CONNECT consumers to our partners’ brands in organic ways that don’t just increase likes or followers, but truly engage audiences wherever they are getting their news and information.

We COMMUNICATE with editorial and digital decision-makers in fashion, beauty, food and beverage lifestyle, consumer, media and corporate sectors and have deep, trusted relationships across all media channels. Our communications strategy always encompasses a 360° approach. Relationships are the pillar to our success and we are collaborative to the core.

Simply put, it’s the C3 formula that is a winning combination for our partners. So give us a shout to learn how our formula can work for you. Contact: info@cricciocomm.com

If I was down to my last dollar, I would spend it on public relations.
— Bill Gates
company-details.jpg

COMPANY DETAILS

Founded in 2007 by President and Founder, Cindy Riccio

In its 10th year, the firm has become an established industry leader offering marketers a collaborative culture and viable alternative to an in-house communications department. 

CRC partners with clients to provide influencer marketing, social media curation and media placements forged from longstanding relationships with key media stakeholders that drive results for their business.

2016 Stevie Award Winner (American Business Awards)

Named as a Top PR Agency (NY Observer) 

Top 500 Successful CEOs (Inc.)

Top 20 NYC PR Firms (Expertise)

A dialogue leads to connection, which leads to trust which leads to engagement.
— Seth Godin

MEET Our Team

Our team combines Seasoned PR Specialists with New Media Marketing Experts to create newsworthy
ideas and holistic messages designed to connect with today's audience and deliver real results.

Cindy_Headshot_Square.jpg

CINDY RICCIo

PRESIDENT AND FOUNDER

Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations …

Rebecca_Headshot_Square.jpg

REBECCA MASSON

SOCIAL MEDIA AND DIGITAL MARKETING MANAGER

Rebecca has managed numerous luxury brand campaigns in the beauty industry and specializes in …

matthew.png

matthew hargis

SEO AND SEM MANAGER

Matthew has over seven years of experience managing vanguard digital marketing campaigns for a variety of clients, from start-up to …

Amira_Headshot_Square.jpg

DOROTHY MCENTEE

SENIOR DIRECTOR OF HEALTH AND WELLNESS

Dorothy has over two decades of experience with science-based consumer product experience …

Rachel.png

RACHEL NEWMAN

ACCOUNT SUPERVISOR AND DIRECTOR OF MEDIA RELATIONS

Rachel brings more than eight years of experience in fashion and beauty PR to CRC working on a variety of …

Amira.png

AMIRA CLEMENT

SENIOR PR AND INFLUENCER MARKETING MANAGER

Amira joined CRC nearly two years ago with an extensive background in fashion public relations and …

KELLY.png

KELLY TICK

JUNIOR ACCOUNT EXECUTIVE

Kelly joins CRC as a recent graduate of the University of Michigan where she majored in Communications and minored in Digital Studies. Kelly …

HOLLIS.png

HOLLIS BYRAM

JUNIOR ACCOUNT EXECUTIVE

Hollis brings to CRC the experience she gained working at Pure PR in London assisting account teams to coordinate media outreach and …

john.png

JOHN MOONEY

CORPORATE COMMUNICATIONS AND FINANCIAL/BUSINESS MEDIA MANAGER

Throughout his two-decade career in public relations, John Mooney has …

Lisa.png

lisa travatello

BOARD MEMBER AND EXECUTIVE STRATEGIC ADVISOR

As a brandvocate for simply smart creative ideas that create curiosity, conversation and marketplace …

Screen Shot 2019-05-10 at 1.13.26 PM.png

BRIAN MALONEY

BOARD MEMBER AND STRATEGIC ADVISOR

Maloney most recently was Managing Director for Ogilvy Public Relations and led the US Brand …

Untitled.png

FINN

OFFICIAL CRC MASCOT & RISING INFLUENCER

Finn brings one year of mascotting experience to CRC. He has assisted numerous brand campaigns in the …