OBJECTIVES
Identify digital influencers who will compliment DKNY’s brand identity and create content that reaches target demographics
Pitch the DKNY intimates Fall and Spring ‘18 collections featuring Emily Ratajkowski for exclusives
Drive traffic to the website and social media platforms to increase brand awareness
RESULTS
24+ million media impressions in less than 1 week
All social media posts resulted in 324 clicks to the Macy’s website in mless than 24 hours
Secured 5 micro, mid-tier and top-tier Influencers for an Instagram post, Instagram story and a Swipe-Up shop now to purchase resulting in 827,401 media impressions in a span of 8 days for both Spring & Fall ‘18 campaigns